Edouard Heuer founded his first workshop in 1860 in an effort to take time measurement more precise. TAG Heuer is well known as the Technical Avant-Garde of watchmakers, continuously pushing the envelope to create watches that are both stylish and beyond state-of-the-art.

Originally named "Heuer", the TAG Heuer title was born when the Heuer Company was acquired by the TAG (Techniques d'Avant-Garde) group in 1985. 145 years later, TAG Heuer is now the prestigious owner of numerous patents, and continues to surprise the watchmaking industry by taking bold steps into the future of timekeeping.

A prime example of TAG Heuer's horological lead is clearly evident in their new prototype, the TAG Heuer Cailbre 360 Concept Chronograph. The first wristwatch to boast 1/100th accuracy, the Calibre 360 Chronograph is ten times more accurate than any other wristwatch and has an oscillating frequency of 360,000 vibrations per hour using a belt-driven mechanical movement set into a polished Titanium case. This IS the watch of the future.